Korean Air replaced its iconic logo for the first time in 40 years
Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...
Why Most Branding Advice Is Wrong — and What Actually Works
Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions ...
Every business needs a strong brand—here’s how to create yours
Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.
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From McDonald's to Kellogg's: Why are so many brands ditching their logo?
Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...
Meghan Markle's branding is better than you think
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Korean Air launches new branding after $1.3 billion Asiana acquisition
Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it ...
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Korean Air's new brand logo
Korean Air's new brand logo This image, provided by Korean Air Co., shows the company's new brand logo. The design retains the airline's signature Taegeuk symbol and places it alongside the airline's ...
CFC LDN: Why Chelsea are leaning on their London heritage with new branding
There is a good chance that UK-based football supporters know Chelsea is an area of London, so CFC LDN isn’t targeted at them ...
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The County Federal Credit Union unveils new logo and branding
After more than 60 years of service to its communities, The County Federal Credit Union is unveiling a new logo and brand ...