Direct mail marketing services could be your next game changer. Find out the benefits and start implementing strategies that ...

During the Covid-19 pandemic, he stood at the podium night after night, delivering messages that ultimately shaped how ...

Droitwich-based PSE celebrates 30 years as a top UK direct mail marketing agency, serving brands like QVC and HelloFresh.

PostcardMania, the $119 million marketing technology company with a team of over 395 employees, today announced the launch of its new Salesforce Marketing Cloud integration, PCM Integrations. The ...

Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible ...

This article originally published at Business Roundup: The Mailworks facility to expand, a new bookstore comes to Averill ...

PostcardMania has launched its new Salesforce Marketing Cloud integration, PCM Integrations, to power personalized trigger-based direct mail.

"Our goal at Thankster has always been to enhance the personal touch in direct mail," said Paul Geller, CEO of Thankster.

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

When it comes to direct mail, not every recipient needs the full rollout. But adding a premium touch can show select donors ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...