MARKETING DIVE: Obviously, Hershey’s is synonymous with Halloween. Why invest with Disney specifically around this time ... As marketers continue to look for inspiration in campaigns and culture of ...

When it came to opening a sequel to a classic animated movie, Disney didn’t rest on their laurels in selling Moana 2. Already, the original 2016 2x Oscar nominated movie has a built-in faithful ...

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

Today, she leads marketing and creative strategy for Disney Consumer Products, driving innovative campaigns that bring beloved franchises, such as Marvel and Star Wars, and Disney’s classic ...

Analytics are key and help these emerging digital marketers see how they might improve their posts if they undertook a similar campaign in the future. The circle of life and the marketing cycle are ...

Disney’s chief brand officer and senior vice-president of marketing explain how they coordinated one of the biggest rollouts ever for ‘Deadpool & Wolverine.’ Deadpool & Wolverine is the ...

There is no way that Disney – one of the biggest companies on earth, with all the marketing resources at their disposal – forgot to market #StrangeWorld, a film with a prominent gay character.

To say that Ryan Reynolds and Disney might have seemed like odd bedfellows when ... branding expert and entrepreneur — was at the heart of the audacious marketing campaigns for the two first films ...

Asad Ayaz, Disney’s Chief Brand Officer and President of Marketing tells us, "The central idea of the marketing campaign is the return of Moana, Maui and their crew: ‘We're back' much like the ...

This story was originally published on Marketing Dive ... brands are tapping into the Disney portfolio for campaigns that go beyond traditional advertising. Hershey is one such brand that has ...