America's favorite sporting event of the year, Super Bowl 2025, is finally taking place tonight, and bets for the match are all over the place! As America straps down for an epic night of the Kansas C ...

MUMBAI: It’s looking at pumping up a rather placid Indian  sports hydration drink market which has not seen much innovation ...

Mukesh Ambani's Reliance, which entered the beverages market with the acquisition of Campa in 2023, has now over 10 per cent ...

Mukesh Ambani's Reliance Consumer Products Ltd launched a Rs 10 sports drink, Spinner, in India, collaborating with former ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

By the end of the 20th century, it seemed like cow’s milk was over, along with scrunchies and network television. Soy and nut milks had moved from health-food shelves to the supermarket to Starbucks, ...

The Philadelphia Eagles denied the Kansas City Chiefs’ bid for a third consecutive Super Bowl title in New Orleans.

The tradition of dousing the Super Bowl's winning coach in Gatorade dates back to the mid-1980s. Here's everything to know ...

As is tradition, the winning coach of Super Bowl LIX had Gatorade dumped on him after the game was over. This is why people ...

While the Giants were the first to splash their coach after a Super Bowl, the original dunking is somewhat in dispute.

Jim Burt, a nose tackle for the New York Giants in 1984, wanted to exact some revenge on his coach, Bill Parcells. It was the first Gatorade shower ...

Tampa Bay Buccaneers defensive tackle Vita Vea was one of those big guys doing the honors at Super Bowl LV. He and defensive end Will Gholston poured Gatorade on Bruce Arians. It didn't end there ...