As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company’s strategy to win the ...

While the Giants were the first to splash their coach after a Super Bowl, the original dunking is somewhat in dispute.

Gatorade shower is a fun and exciting tradition that has become an integral part of American football culture.

As is tradition, the winning coach of Super Bowl LIX had Gatorade dumped on him after the game was over. This is why people ...

With the game in tow, the Eagles began their championship celebrations a tad early. With just under three minutes left in the game, star wide receivers A.J. Brown and DeVonta Smith tracked down head ...

And Burt fulfilled his promise. At the end of the game, Burt grabbed one of the Gatorade coolers on the sideline. He walked over to Parcells, hoisted the cooler, turned it upside down and doused ...

It's a tradition that occurs in every Super Bowl, though usually players wait until the final whistles have sounded before emptying the Gatorade cooler onto their coach. Holding a 40–14 lead at ...