Garrett Waggoner and Andy Gay came up with their idea for flavored-water startup Cirkul as Dartmouth football teammates — and then made it a $1 billion company.

As the brand celebrates its 60th anniversary, chief brand officer Anuj Bhasin talks about the company's strategy to win the ...

These powders promise more energy, better pumps, and (possibly) improved performance—but they’re not all the same.

Beetroot powder is known for its nitrate and antioxidant content. There are plenty of reasons to supplement. Learn who should ...

The Super Bowl Gatorade bath came early on Sunday for Philadelphia Eagles head coach Nick Sirianni. The Eagles led the Kansas ...

The tradition of dousing the Super Bowl's winning coach in Gatorade dates back to the mid-1980s. Here's everything to know ...

While the Giants were the first to splash their coach after a Super Bowl, the original dunking is somewhat in dispute.

Jim Burt, a nose tackle for the New York Giants in 1984, wanted to exact some revenge on his coach, Bill Parcells. It was the first Gatorade shower ...

Despite its close relationships with brick-and-mortar retailers, PepsiCo has invested in omnichannel capabilities and a digitally enhanced supply chain that positions the firm for growth even as ...

I have thought about reaching for an electrolyte drink many times, but I had absolutely no clue where to start picking the ...

Drinking more water is always top of mind for maintaining one's health, but staying truly hydrated isn't just about quantity ? it's about quality. Newly launched N-2 Water, a doctor-formulated ...