Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

How do people use ChatGPT? Research delved deep into millions of conversations: statistics and the changing role of ChatGPT.

How can CFOs equip their finance groups to drive innovation and execute disruption-focused initiatives? The answer, in short: ...

Want more sales, happier employees and fewer headaches? Pairing people with AI is proving to be a winning productivity ...

Artificial intelligence (AI) is making its presence felt across multiple industries, including the financial services space.

A new data analysis concluded that even one to three drinks per week raised dementia risk by 15 percent. The study found that no amount of alcohol provided protective effects for the brain. The ...

Cost and profitability management is at the heart of business decision-making and effective strategy. There are many factors ...

Nearly half of book industry professionals are using artificial intelligence tools for work, but 98% report significant ...

In this edition of The Beat Report, Mint's Tanay Sukumar describes how he navigated a data maze to produce a massive analysis ...

Food insecurity in US adolescents is linked to an increased likelihood of obesity, highlighting a dose-response relationship.

As ChatGPT nears its third birthday, at least one in 10 retail investors is using a chatbot to pick stocks, fuelling a boom ...