ORLANDO, Fla. — Cracker Barrel terminated its partnership with the design firm Prophet following a controversial logo change ...

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Cracker Barrel is cutting ties with a San Francisco-based consulting firm that guided its "brand refresh initiatives." ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The ...

Cracker Barrel ends its tie with Prophet firm after a misfired rebrand sparked backlash; we trace Prophet's client list and ...

Cracker Barrel Old Country Store Inc. has ended its relationship with the consultancy that oversaw its logo and brand refresh ...

Thousands of customers and even President Donald Trump expressed displeasure with the logo change when it was revealed.

Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to update its logo and stores.

The family-dining chain also made several leadership changes as it looks to get back on track following its rebranding ...

Cracker Barrel faced heavy backlash earlier this year over the changes, which included a new logo that removed "Uncle Herschel" from it in favor of a text-only design. The company has since pulled ...