Gucci's "see now, buy now" approach for the first collection from new designer Demna, harnessing a buzz around the brand to ...

Our design team embarked on brand development for Vitae. This involved evolving their logo and brand identity to reflect the ...

HLB Private Bank has rolled out a refreshed regional branding campaign, underscoring its belief that true wealth transfer and legacy preservation begin with human conversations, not just financial ...

When New York Comic Con kicks off this week, the convention floor won’t just be a celebration of panels, collectibles, and ...

The iconic Chick-fil-A logo that we all know today didn't come without experimentation. In fact, the company's logo from the ...

Double Diamond is one of those rare brand revivals that manages to communicate its heritage value while still feeling ...

I organize the Before & After series and cover DIY and design. I joined AT in October 2020 as a production assistant. I have ...

The point is, Gizmodo’s logo story is also the story of how brands keep up with tech itself. The logo had to be ready for the ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants.