Mattel’s third-quarter profit fell as Barbie sales dropped 17 percent. GABRIEL BOUYS/AFP via Getty Images Toy-maker Mattel is struggling to sell baby gear, nursery products and even its beloved Barbie ...

Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.In an announcement Tuesday, ...

Is Mattel endangering your kid’s development by shoving AI into its toys? The multi-billion dollar toymaker, best known for its brands Barbie and Hot Wheels, announced that it had signed a deal to ...

Mattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel’s iconic toy brands The partnership aims to create innovative, AI-powered products and experiences for children ...

OpenAI, the parent company of ChatGPT, has struck a deal with Mattel where the prominent toy maker will use artificial intelligence tools to “develop a series of products and experiences,” the two ...

Mattel and OpenAI have signed an agreement to bring ChatGPT to toys. The first product arising from the collaboration is expected to be announced later this year. The deal is the first of its kind. A ...

Mattel (NASDAQ:MAT) announced the formation of Mattel Studios. The toy maker is combining its film and television units to form the new entity as it looks to produce entertainment driven by its brands ...

Barbie x Keiichi Tanaami. Hot Wheels x Daniel Arsham. Masters of the Universe x Virgil Abloh. Uno x Shantell Martin, Takashi Murakami, Gary Baseman, Kartell . . . These collaborations might sound like ...

Jennifer Breslow has been named head of television, with former CAA agent Darian Lanzetta and Tom McNulty acting as senior executives of film. By Mia Galuppo Senior Entertainment Reporter Mattel has ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s iconic brands in ...

Barbie girls could be living in a more expensive world. Mattel Chief Executive Ynon Kreiz said the El Segundo-based toy maker behind Barbie and Hot Wheels is considering raising the prices of U.S.

Barbie maker Mattel announced it is raising prices on some of its toys and "further reducing reliance on China-sourced products" as the company navigates a "volatile macro-economic environment and ...