Cars don't have generics in the strictest sense, but the same logic applies to brand trust. Buyers tend to go with well-known ...
Pepsi has a new challenge: keeping products like Gatorade and Cheetos vivid and colorful without the artificial dyes that U.S ...
The activist investor that recently shook up struggling Southwest Airlines is now turning its sights on Pepsi— and plans to scrap products not selling well. Elliott Investment Management has bought a ...
Photoshop CC 2021 tutorial showing how to create the effect of classic, retro, CRT video monitor graphics from high-contrast black and white images or text. ➤ Get 15% off BORIS FX OPTICS! - The ...
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Pepsi releases an instantly iconic ‘Gladiator II’ ad, Olipop dupes Mountain Dew, and Nike flips its logo upside down
This week in branding, Pepsi released a new take on a major throwback, Olipop started some covert beef with Mountain Dew, and Nike flipped its logo on its head. Here are all of the branding news ...
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...
Tesa Aragones, AKQA CEO, Americas, boasts a 25-year career marked by brand leadership, cultural contributions, and celebrated innovations. Her journey includes key roles at Nike, Volkswagen, Apple, ...
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