The ROI is obvious: Personalization drives revenue by increasing sales, but it also reduces costs. A well-optimized catalog ...

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Among millennials and Gen Z, 1 in 4 say they pack their own condiments, especially hot sauce, when visiting a restaurant.

Google's AI model Gemini is getting even more personal. The company announced this week that enabling a new personalization ...

As technology advances, SaaS companies are reinventing what’s possible, pushing boundaries that seemed fixed just months ago. So what will 2025 bring? Here are three key SaaS trends I think are poised ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.

"China's consumer market is undergoing tremendous transformation," said Tang Jiansheng, deputy secretary-general of the ...

When planning your wedding, one of the most common worries is making sure your day feels fresh, exciting, and aligned with ...

The perfume industry is evolving rapidly, with new trends shaping the way fragrances are designed, produced, and packaged.

If there’s one thing Canadians love, it’s a good shopping spree—whether it’s scoring a deal at Hudson’s Bay or browsing local boutiques in Toronto’s Queen Street West.

As wellness tourism continues to evolve into a trillion-dollar industry, 2025 brings an exciting wave of trends designed to ...

From wall treatments to custom-upholstered modular sofas, personalization is one of the year’s fastest-growing home decor ...