Behind every “user” is a person. Here’s why words influence culture, strategy and customer outcomes more than you think.

In 2002, Raskin, along with his son Aza and the rest of the development team, built a software implementation of his ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...