Customer fatigue is also a persistent issue and, even when messages reach inboxes, consumers are increasingly tuning out.

As a powerful communication tool with an already established audience base, RCS is expected to reshape the current SMS ...

Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads ...

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, ...

Last week the United Nations General Assembly kicked off in New York City.  On the first day, a strange US Secret Service ...

The incident, attributed to a short circuit, has resulted in the unfortunate loss of six lives, as confirmed by SMS Hospital ...

New-stock alerts, bestselling products, or seasonal sales perform great in the first part of your win-back campaign. Inactive ...

Klaviyo introduced the Marketing Agent and announced the wider availability of the Customer Agent, positioning the system as ...

Wonga, a prominent fintech, revitalised its customer marketing strategy by partnering with YOUKNOW to implement the Braze ...

That is one of the reasons why workflow automation triggers are fast becoming the heartbeat of modern business communication.