Customer fatigue is also a persistent issue and, even when messages reach inboxes, consumers are increasingly tuning out.

As a powerful communication tool with an already established audience base, RCS is expected to reshape the current SMS ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

Omnisend's major product release enables personalization, AI-driven automation, and advanced SMS and reporting capabilities.

Today's consumers are mobile. They're always on the go, sending and receiving messages of all types. As a marketer, you can meet the increasing mobile expectations of your consumers with the basic ...

In today's fast-paced digital environment, SMS marketing has become a powerful tool for B2B brands looking to connect with their audience. Fully 90% of customers read texts within five minutes, so ...

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...