The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Meta will start displaying ads on WhatsApp status, which it claims will help users find and talk to businesses easily about their products.

After the success of bringing businesses to WhatsApp, Meta - its parent - is now introducing ads and subscriptions to Status ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully ...

WhatsApp will roll out ads on status in the next few months globally. Businesses will soon have an option to select WhatsApp ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.