NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks was spun off from ...

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

Borow, who helped launch Universal Ads, will oversee the ad buying platform as it heads into its second year and next phase of growth. Comcast Advertising today announced it named James Borow as ...

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...

Versant, the portfolio of pay TV networks previously owned by Comcast, will release its first earnings report since going ...

Versant reported its 2025 earnings, giving Wall Street its first detailed look inside the company that started publicly trading in January.

Will McIntosh, Versant's president of digital platforms and ventures, shares his outlook for Fandango, Rotten Tomatoes and ...

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study.  The ...

U.K. TV giant ITV on Thursday reported slightly lower earnings for its ITV Studios production unit, due to a previously ...

The new research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83%) say they are satisfied with their ...

YouTube now gets more ad revenue and US TV viewership than its four largest traditional media competitors combined.