Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks’ new CEO Brian Niccol drives accountability and results-focused changes, streamlining operations for a turnaround.

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...