Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Restaurant Dive2d
Brian Niccol’s 6-month update on Starbucks turnaround plan
The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...
On the menu for Starbucks: DEI, layoffs, and its CEO’s corporate jet use
Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go” and “for here” customers, the latter of whom get their coffee served in ...
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Starbucks CEO announces major update on turnaround plan
As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...
Starbucks wants to be your 'third space' again — if you buy something
Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...
Restaurant Business Online2d
Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
The Latest Overhaul of Starbucks—by the Numbers
Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...
Global Coffee Report1d
Starbucks tells shareholders it’s taking the ‘right steps’ amid restructuring
As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...