Boss Sadoun says the acquisition puts the group in a “category of one” among its peers. With competitors chasing a similar goal, battle lines are being drawn.

With over 25 years of experience spanning media, entertainment, and advertising, Mausumi Kar stands as a seasoned leader in ...

GroupM Motion Entertainment, GroupM’s content investment, production, and distribution arm, and the Film Critics Guild, India ...

According to the head of Digital Investments at GroupM, avenues like community management, efficient usage of data, and ...

WPP has announced a strategic partnership and investment in Stability AI, the company behind Stable Diffusion. - WPP/Stability AI WPP is deepening its artificial intelligence toolset and making a ...

Prime Video has slated the debut of First to the Finish, a docuseries following the 2024 Mazda MX-5 Cup Championship, for March 25.

The History Channel is doubling down on stars in its docuseries. The A+E Global Media-owned cable network has ordered a slew ...

According to the ICC, online searches for women’s cricket in India skyrocketed by 103% from November 2023 to October 2024; ...

New Delhi: Om Jha has been elevated to Director, Global Media Capabilities at PepsiCo, relocating to Texas, United States.

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...