It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

For those keeping up with the Astronomer x Coldplay kiss-cam saga, a new (read: unexpected) update has broken the internet overnight. Gwyneth Paltrow—who, as we all know, is frontman Chris Martin's ex ...

Hollywood stars help IT firm stung by Coldplay concert PR crisis.

We’ve been thrilled so many people have a newfound interest in data workflow automation,” says Gwyneth Paltrow, as Astronomer ...

Ryan Reynolds' Maximum Effort marketing firm was behind Gwyneth Paltrow's viral Astronomer ad following the Coldplay kiss cam ...

In a twist that no one saw coming, Chris Martin‘s ex-wife Gwyneth Paltrow became Astronomer’s “temporary spokesperson.” This ...

Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.

After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.

A tech company whose CEO resigned after being caught on video at a Coldplay concert embracing another employee has hired ...

Actress and Goop founder Gwyneth Paltrow appeared in a new ad for Astronomer, the tech firm whose former CEO and human ...