The CEO of Brown-Forman said he's worried the move by retailers, a retaliatory measure against Trump's trade policies, could spread to Europe where its impact would be more severe.

Canadian provinces have removed U.S.-made alcohol from shelves in response to tariff enacted by President Donald Trump.

Lawson Whiting, the CEO of Brown-Forman (Jack Daniel's maker), called Canada's decision to remove American liquor from store shelves "worse than a tariff" and a “disproportionate response” to levies imposed by the Trump administration.

Canada accounts for only 1% of Jack Daniel's total sales, so Whiting said in an earnings call that the company can survive the hit.

Canadian provinces pulling US alcohol off store shelves in response to Trump trade policy is "worse than tariffs", the boss of Jack Daniel's maker Brown-Forman has said. Several Canadian provinces, including Ontario, which is by far the most populated, took action this week in retaliation for US tariffs on Canadian goods.

On March 5, President Trump suspended tariffs on imports from Mexico and Canada. The move came as liquor companies in Kentucky and nationwide braced for theimpact from retaliatory maneuvers from neighboring countries after export tariffs took effect earlier this week.

Forman, the company behind Jack Daniel's, has denounced the Canadian retaliation, calling it "worse than tariffs" and "disproportionate" to the US levies.

The maker of Jack Daniel's whiskey blasted Canada for removing liquor from store shelves in response to tariffs imposed by President Trump.

Before tariffs were suspended, Tennessee lawmakers said they had greater concern about the tariffs’ impact on Tennessee farmers. “I don’t think we have to worry about Jack D