Korean Air has launched a new corporate branding – including updating its logo for the first time since 1984 – as it works towards integrating with rival-turned-subsidiary Asiana Airlines.

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second ...

The airline also dropped the word “Air” from its aircraft fuselage logo, in order for “Korean” to take center stage – a move designed to enhance brand visibility, according to Korean Air ...

The South Korean carrier presented a Boeing 787-10 with its new logo featuring a blue taegeuk symbol at a press event in Seoul Tuesday, the airline’s first design change since 1984. The carrier ...

SEOUL, March 11 (Bernama-Yonhap) -- Korean Air Co, South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major brand update in 41 years. Korean Air ...

A plane with the new Korean Air logo was also revealed. Chairman Cho stated that the process of painting aircraft could take several years, which is why CI was disclosed in advance.

Just look to the recently evolved Korean Air logo. Beyond its visual design, a logo is a kaleidoscope of meaning, encompassing memories, experiences, hopes, and dreams.

Korean Air is set to unveil a new corporate logo (CI·Corporate Identity) and a new paint scheme to be applied to its passenger aircraft on the 11th, amid speculation that photos of an aircraft ...

He covers commercial aviation in the Asia-Pacific region. Korean Air Rebranding Reflects Post-Merger Ambitions is part of our Aviation Week & Space Technology - Inside MRO and AWIN subscriptions.