Taking advantage of DeChambeau’s local connections — a Grapevine resident and a former NCAA Division I national champion at SMU — the 31-year-old became the face of marketing for LIV’s first full-tournament stop in Dallas. And judging by the gallery gathered on the first tee, DeChambeau succeeded.

Check out this article for all you need to know about LIV Golf Dallas, including dates, times, and where to watch.

The first round is scheduled to start at 2 p.m. ET and will be broadcast on FOX. Fans looking to watch LIV golf for free can do so using DIRECTV, which offers a free trial, or FuboTV, which also offers a free trial and up to $25 off your first month. Sling TV does not have a free trial but does offer other promotional offers to watch the round.