If you're a millennial, especially a woman, there's a good chance American Girl was part of your childhood. Maybe you had ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

If you haven't had your fill of 'Golden,' Mattel's singing Rumi, Mira and Zoey dolls will hit shelves later this year ...

Mattel decided your beloved dolls needed a glow-up, and the internet is screaming. View Entire Post › ...

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Get ready for coolest KPop Demon Hunters toys coming to fans by Mattel and Hasbro, including an American Girl Doll collection, games, role-playing toys, and more.

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

Mattel is once again breaking down exclusivity barriers by giving Barbie another new look. The latest stigma the toy mogul is fighting? Physical disabilities. Within the last few years, Mattel has ...