NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

Amid criticism for the look and feel of the NBA Finals, commissioner Adam Silver has simply said "we'll look at it."

Keeping Alex Caruso in the Bacta tank for the regular season, the Oklahoma City Thunder's cautious approach with the 31-year-old has paid off in the NBA playoffs. He's flipped a switch, to say the least.

NBA Playoffs recap! Cavs sweep the Heat, and the Warriors take a 3-1 lead over the Rockets. A look at key players and pivotal moments.

The nation’s fathers spent a lot of time watching the NBA playoffs in May, along with several other dad-coded shows like The Last of Us, Andor, NCIS and The Rookie. They also watched a ton of Bluey and SpongeBob SquarePants — because as any parent (regardless of gender) knows, the TV is not always under adult control.

Tyrese Haliburton needs to step up in the NBA Finals. But he doesn’t need to step out of his body, no matter what the pundits and social media screamers say.

Indiana Fever star Caitlin Clark has attended eight Pacers playoffs games this postseason, and the Pacers have won all eight.