The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

BMW has set its sights not just on excellence but on redefining what it means to drive electric. Enter the "Heart of Joy," ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the ...

BMW has been testing its mysterious Heart of Joy driving dynamics computing system in a prototype ahead of its roll out in ...

BMW’s Neue Klasse will soon hit production lines. Within those vehicles lies BMW’s Gen6 battery technology, which increases ...

BMW Vision Driving Experience concept revealed; develops 18,000Nm of torque and hints at clever technologies for next-gen ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

Ahead of its official world premiere at Auto Shanghai 2025 in April, BMW has just introduced a new high-performance test ...

BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed ...

The BMW Neue Klasse concept unveiled in 2023 previewed a completely new styling direction for the Munich-based brand, but the ...

Discover the BMW Vision Driving Experience, showcasing the Heart of Joy technology that enhances efficiency and driving ...