Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, ...

Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen ...

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

White spoke with several people, and did some tricks on his skateboard, at SNÖBAHN Thornton on Tuesday, teasing youngsters ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand ...

Snowboarding great Shaun White brought the once outsider sport into the mainstream as a competitor and is now looking to ...