As a manager of design teams, I'm here to tell you that the resources you think your team needs may not be as critical as you imagine. Have you ever felt like your design team is missing something?

Don't just pick yellow because it means 'happy'. That's a mistake. This no-nonsense analysis breaks down 30 famous yellow logos, showing you the real strategy behind the colour. We'll examine why ...

Why did Pizza Hut revert to a 50-year-old logo? We deconstruct the visual history of the Red Roof, analysing the disaster of the "Flavour of Now" era and the profitable power of nostalgia. A vital ...

The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

If you have driven down a motorway in the last three years, you have likely squinted at the back of a sleek electric SUV and asked yourself, “Who on earth is KN?” You are not alone. In the design ...

Choosing your brand's colour isn't about picking a "trustworthy" or "passionate" hue from a blog list—it's a strategic weapon. This no-nonsense guide for entrepreneurs shows you how to use colour ...

In this post, I'll share my favourite copywriting tips and strategies for writing hypnotic headlines, irresistible offers, compelling content, and more. Whether you're writing a sales page, email, ...

From ancient alchemical symbols to modern flat design, the Volvo logo is a masterclass in brand equity. We explore the truth behind the "male symbol" myth, the evolution of the famous Iron Mark, and ...

Everyone's got things to say these days, right? It’s as if we all have these mini soap boxes readily in our pockets and are constantly searching for ears to unload them, minus the fear of being ...

What Is the Difference Between Branding and Positioning? You're already losing if you think branding is your logo and positioning is your tagline. I've seen it a hundred times. A business hires a ...

A perfect landing page is a purpose-built web page designed to capture attention and convert visitors into leads, subscribers, or customers. Acting as a focused entry point from digital ads, search ...

The Golden Ratio isn't just an art school buzzword; it is a practical tool for creating visual harmony. We cut through the mysticism of 1.618 to show business owners exactly how to apply this rule to ...