Check out these top Rebranding Success Stories: How Companies Reinvented Themselves with a rebrand. Need help from a Branding Agency? The lizard brain loves the familiar. It wants to stick with what ...

Explore the powerful brand extension framework that helped Nike, Apple, and Virgin evolve into global icons and dominate diverse markets. Ever wondered how Nike went from running shoes to sports ...

Why did Pizza Hut revert to a 50-year-old logo? We deconstruct the visual history of the Red Roof, analysing the disaster of the "Flavour of Now" era and the profitable power of nostalgia. A vital ...

A deep dive into the history, design, psychology, and evolution of the Harley-Davidson logo. Discover how the "Bar and Shield" became a symbol of freedom and how entrepreneurs can build similar ...

If you have driven down a motorway in the last three years, you have likely squinted at the back of a sleek electric SUV and asked yourself, “Who on earth is KN?” You are not alone. In the design ...

The best WordPress plugins for website designers in 2026 form an essential toolkit for streamlining workflows, from visual design to performance optimisation and launch. Rounding out the stack, form ...

It's all about digital marketing tools. They're everywhere. But which ones move the needle? Look, I have built and scaled several 8-figure businesses. I have helped thousands of entrepreneurs do the ...

From ancient alchemical symbols to modern flat design, the Volvo logo is a masterclass in brand equity. We explore the truth behind the "male symbol" myth, the evolution of the famous Iron Mark, and ...

The Golden Ratio isn't just an art school buzzword; it is a practical tool for creating visual harmony. We cut through the mysticism of 1.618 to show business owners exactly how to apply this rule to ...

Most brands evolve; Reebok had an identity crisis. This deep dive tracks the Reebok logo from its British roots and the iconic 90s Vector to the sterile Delta era—and why they finally returned to the ...

Most people choose their business logo's shape based on two things: what they personally like and what they see competitors doing. This is a fundamental mistake. And it’s a costly one. Your logo's ...

Stop chasing the “magic pen.” As a brand consultant, I’ve seen more bad ideas sketched with expensive tools than I care to count. The right pen isn’t about price; it’s about purpose. Here’s my ...