Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," ...

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...