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Zefr specializes in brand safety verification for advertisers within social walled gardens, including Facebook, Instagram, ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 ...

Starting around 2019, The Chernin Group, a private equity fund with stakes in Substack, smart-ring maker Oura and personalized video marketplace Cameo, bet big that niche publishers could earn more ...

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once ...