Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could ...

Indian coffee faces soaring prices, supply chain hurdles, and shifting tastes. Strategic innovation and collaboration could redefine its future, says Continental Coffee's CMO.

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...