Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Brand Management - Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. Our brand and product are inseparable, I've heard it said—by some very successful ...

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

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Branding - French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Social Media - Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven ...

Marketing Strategy - Marketing is the engine of any enterprise. Yet marketing is often underutilized. We find marketing practitioners frustrated at not being able to make the essential contributions ...

Learn how to increase your email open rates and get more engagement with your email offers. Email marketing expert Jay Schwedelson offers up expert email marketing tips that work.