Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

Marketing Strategy - What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

Marketing Strategy - People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than ...

Out-of-home advertising offers B2B marketers a powerful, underused complement to digital ABM—enhancing engagement, trust, and ...

Discover data orchestration techniques that B2B brands can use to unify messaging across ads and emails to create a ...

Brand Management - Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. Our brand and product are inseparable, I've heard it said—by some very successful ...

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...