CMO, Vile moved into the newly created chief brand officer role in May 2024 following a restructure of the company’s ...

The agentic revolution has arrived, transforming how we build and experience digital commerce. Unlike past AI that simply ...

Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand. Backed by a £7m investment, ‘There’s No Taste Like Home’ launches this ...

The data shows a clear generational divide, with people aged 15 to 24 spending four hours and 49 minutes on their mobile ...

The Mastercard CMO on why brand building will still matter in an agentic AI future - and whether the industry is ready for it ...

Loyalty used to mean repeat purchases and point systems. But today, it’s won or lost in the moment. With endless choices just a tap away, customers expect every interaction to feel personal, relevant, ...

Michele Rousseau, Starling Bank’s first CMO, has been tasked with driving its “next phase” of growth, while also expanding ...

Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

While half of Brits feel more positive towards brands that sponsor women’s sport, almost a third (29%) of fans can’t name a ...

From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here ...

Andrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.