Nielsen's Scarborough Industry Restaurant Report provides household-level insights across US markets. Understand consumer ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

美国的消费者人口结构正在迅速发生变化。您需要了解当地的消费者是谁，以及他们的独特行为和动机。尼尔森斯卡伯勒的消费者洞察力为您提供了解当今不断变化的消费者所需的详细信息，无 ...

La demografía de los consumidores en Estados Unidos está cambiando rápidamente. Necesita saber quién es su consumidor local, así como sus comportamientos únicos y lo que les motiva. Las perspectivas ...

2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了 ...