A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

The internet is utterly appalled after the White House fiercely defended Sydney Sweeney’s new controversial American Eagle ad. White House communications director Steven Cheung weighed in on the actresses’ new campaign for the clothing brand Tuesday on X, sparking a wave of backlash from social media users.