While the Texas Longhorns baseball squad continues to hit the jackpot in Las Vegas this weekend, one true freshman has turned ...

If you're looking for cash cows on the Forty Acres, you might find yourself at Darrell K Royal Memorial Stadium or the Texas ...

In the current iteration of Texas NIL legislation, House Bill 2804, universities are not allowed to directly pay athletes for ...

Texas A&M reached a 15-year multimedia rights partnership with Playfly on Friday. Playfly, a sports media, marketing and ...

Texas Longhorns head coach Steve Sarkisian makes it clear that he doesn't care how much NIL money his players are making ...

Texas A&M's 15-year partnership with Playfly Sports is reportedly worth $515 million, making it the largest in college ...

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

Russell was highly sought after, and recruiters considered him the best quarterback in Texas. Bama fan pages call ... explain the difference between an NIL and a collective." ...

Texas quarterback Quinn Ewers made it clear Friday that transferring was never an option for him as he considered his future.

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Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Even before he took the mantle as Texas’ starting quarterback, Manning was topping the NIL Valuation rankings and now, as a Heisman favorite, he is essentially unrivaled. Boasting an estimated ...