While the Texas Longhorns baseball squad continues to hit the jackpot in Las Vegas this weekend, one true freshman has turned ...

Texas A&M reached a 15-year multimedia rights partnership with Playfly on Friday. Playfly, a sports media, marketing and ...

Top recruit and dual-athlete, Jonah Williams, is already turning heads in the NIL world as he lands a new deal.

Playfly Sports has landed one of its biggest multimedia rights deals yet, signing a 15-year partnership with Texas A&M that ...

Texas Longhorns head coach Steve Sarkisian makes it clear that he doesn't care how much NIL money his players are making ...

Tepper told KBTX. In the current iteration of Texas NIL legislation, House Bill 2804, universities are not allowed to directly pay athletes for use of their name, image, or likeness. However ...

Texas Athletics secures new method to emphasize their growth and momentum by incorporating new positions that will leverage their pre-existing NIL program. Feb 22, 2025; Columbia, South Carolina ...

Even before he took the mantle as Texas’ starting quarterback, Manning was topping the NIL Valuation rankings and now, as a Heisman favorite, he is essentially unrivaled. Boasting an estimated ...

Texas A&M's 15-year partnership with Playfly Sports is reportedly worth $515 million, making it the largest in college ...

Texas quarterback Quinn Ewers made it clear Friday that transferring was never an option for him as he considered his future.

If you're looking for cash cows on the Forty Acres, you might find yourself at Darrell K Royal Memorial Stadium or the Texas Longhorns' new Moody Center. Roaming these athletic plains are several ...

Texas Athletics and Learfield’s Longhorns Sports Properties are working to stay on top of college sports Name, Image, and Likeness (NIL) opportunities. To make their NIL and student-athlete ...