Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Matcha is creating a soothing sea of green on TikTok. The trendy and #aesthetic drink is reaching peak popularity on the video platform, with each new video dreamier than the last.

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Matcha is made from shade-grown tea leaves called tencha, which are then ground into a fine, green-colored powder and whisked into hot water. stock.adobe.com Signs plastered to supermarket shelves ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...