Wisconsin's first high school NIL deal features lacrosse standout Darcy Doyle partnering with Walny Legal Group to promote ...

The WIAA member schools voted to approve athletes eligibility to receive money via name, image and likeness endorsement deals, according to the Verona Press. The vote occurred in April, and ...

The Big Ten's 18 teams listed by their highest-valued players in NIL ahead of the 2025 season.

AUSTIN, Texas — As a new era of revenue sharing sweeps across the college sports landscape, the University of Texas at Austin has launched a new agency to help with Name, Image and Likeness (NIL ...

Alabama State athletic director Dr. Jason Cable announced a new NIL fund keep athletics at the university competitive.

Report: NIL deals for men’s basketball players rose 5.3 times in the weeks following the transfer portal’s March opening, and overall collective spending was up 242% year over year in ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to funnel money to athletes or schools, fail to meet NCAA rules requiring deals ...

Schools are ready to embrace "normal" NIL: no pay-for-play deals. Even after the House settlement, challenges await.

NIL (name, image, and likeness) is in front of our eyes, transforming the world of college sports. Whether you agree or disagree with NIL, collegiate athletes have a tougher choice when deciding ...

The USC Trojans find themselves just outside the top five in college football programs spending the most on NIL deals, according to a recent survey. Despite landing major recruiting wins like five ...

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women's basketball stars who have been able to profit off their name in college and build brands that have helped ...

Mitch Gilfillan, once a multi-sport star at Peoria Notre Dame, is a lawyer who combines his love of sports and law to help athletes navigate NIL.