Wisconsin's first high school NIL deal features lacrosse standout Darcy Doyle partnering with Walny Legal Group to promote ...

The 2024-25 Wisconsin high school sports season comes to a close this week as the 16 best girls soccer teams compete in the 42nd WIAA state tournament at Uihlein Soccer Park in Milwaukee. Three area ...

KU athletic director Travis Goff responded to comments made by the president of France’s National Basketball League about colleges signing overseas players.

House subcommittee narrowly advanced a bill governing name, image and likeness compensation, but how far it goes remains to be seen.

The Foundation to Combat Antisemitism has launched an NIL-sponsored program with NCAA athletes. What to know about the program and its ambassadors: ...

Less than two weeks after terms of a multibillion-dollar college sports settlement went into effect, friction erupted over the definition of a “valid business purpose” that collectives making ...

Hugh Freeze and John Cohen discussed how the new NIL GO clearinghouse has affected Auburn's NIL efforts ...

The USC Trojans find themselves just outside the top five in college football programs spending the most on NIL deals, according to a recent survey. Despite landing major recruiting wins like five ...

NIL (name, image, and likeness) is in front of our eyes, transforming the world of college sports. Whether you agree or disagree with NIL, collegiate athletes have a tougher choice when deciding ...