Adidas continues to build out its high school NIL roster. LSU five-star wide receiver commit Tristen Keys is the latest addition. Keys signed an NIL deal with adidas, the company announced Wednesday.

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.

Five-Star LSU commit Tristen Keys has made a few interesting moves over the last few weeks. After his official visit with the Miami Hurricanes this past weekend, he has not inked a new NIL deal ...

After signing a deal with Adidas on June 4, Tristen Keys is expected to add another huge deal to his portfolio. On Friday, On3's Pete Nakos reported that it could be a $1 million worth NIL package.

This recruiting cycle has been pivotal for Brian Kelly and the LSU Tigers as they've built one of the Nation's top recruiting classes. On Thursday, LSU got one ...

The race for LSU 5-star WR commit Tristen Keys continues to heat up🔥 Keys is expected to ink an NIL package that will pay him between $500K to $1 million as a freshman, per @PeteNakos_ 💰 ...

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on Athlon Sports.

Five-star wide receiver Tristen Keys has been committed to LSU since March 2025, but interest in the elite prospect continues to grow. After inking a deal with Adidas on June 4, the Tigers commit ...

Adidas signs LSU commit Tristen Keys to a landmark NIL deal, continuing its aggressive push into high school football. Discover what this means for the future of NIL.

When Tristen Keys steps onto the field, the numbers speak for themselves, 58 receptions, 1,275 yards, 14 touchdowns as a junior. But now, the 6-foot-1 Hattiesburg, Mississippi native is catching ...