A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according ...

Amazon expanded its annual Prime Day sales event this year to four days from two. But now that the event is up and running — ...

Amazon.com Inc took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on ...

Amazon.com Inc. executives doubled the length of their summer Prime Day sale this year to give customers extra time to browse ...

Amazon Prime Day 2025 ends Friday, July 11 at midnight PDT, but there’s still time to save on Dyson vacuums, Apple Watches ...

Amazon Prime Day results were mixed with web traffic down but growth estimates up 4.9%. Year-to-date consumer momentum ...

Amazon Prime Day 2025 is here, and there are Prime Day deals galore on all the products we've rigorously tested this year.

Here’s what to know if you want to score Amazon Prime Day deals on a variety of emergency essentials to save big on updating your hurricane kit.

Amazon Prime Day's big sales are now over, but the deals are still going, and the next Prime Day will be on the way for later this year.

This Prime Day, find deals on the best of the best. Here are 14 of the top products recommended by our Forbes Vetted team ...