Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

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Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it ...

There is a good chance that UK-based football supporters know Chelsea is an area of London, so CFC LDN isn’t targeted at them ...

A politician in Spain is reportedly considering suing Meghan Markle for seemingly plagiarizing one of the country’s coats of arms for her new brand As Ever’s logo. Xisca Mora, who is the mayor ...

After more than 60 years of service to its communities, The County Federal Credit Union is unveiling a new logo and brand ...

From Staff Reports That familiar RE/MAX balloon has a fresh new look. The global brokerage introduced a streamlined logotype ...