“Chex Mix fans have been calling for the return of the bagel chip for years and we knew when the time came that we needed to bring it back in a big way,” said Stephanie Lensing, brand ...

MINNEAPOLIS — Chex Mix, a brand of General Mills, Inc., is bringing back bagel chips to the brand’s classic snack mix. Partnering with hip-hop musician Sir Mix-A-Lot, the brand is celebrating ...

Chex Mix is tapping into nostalgia to engage with consumers who look back fondly on an iconic 90s track and a fan-favorite recipe. Dive Insight: Chex Mix is likely hoping to make a social media splash ...

Sir Mix-A-Lot remixes his ‘90s hit to celebrate the return of the fan-favorite. After years of social media pleas, Chex Mix is bringing back bagel chips.

Overall, barbecue chip lovers will enjoy this honey BBQ Chex Mix flavor-- you can consider me impressed. However, it didn't have the same addictive pull as the top-ranking Chex Mix products did. 3.

If you're a fan of tangy, bold flavors and crave a satisfying crunch, this Dill Pickle Chex Mix will become your new go- ...

Sir Mix-A-Lot reflected on 'Baby Got Back,' a song and video that was ahead of it's time. Now, 30 years later Sir Mix-A-Lot returned with the song to celebrate Chex Mix's return of the bagel chip.

Use a wooden spoon to carefully mix thoroughly. Add the furikake and stir again to distribute evenly throughout. Bake for 60 minutes, stirring at 20 minute intervals.