Raphael Gomes explains why Coke uses aspirin in their TV commercials. Justice Department accuses judge of abusing power in ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Thanks to demand from consumers, the coveted and formerly discontinued Diet Cherry Coke flavor is now making a comeback.

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...