November's beverage innovations highlight trends toward conceptual flavors, functional indulgence, and alcohol-free options.

Roanoke gets all the tea with the debut of HTeaO, the nation’s leading iced tea franchise (is there more than one iced tea franchise?), which opened its first-ever Roanoke store on Saturday, November ...

Check out The Gatorland Fan Fest and pick up Gatorhead logo patches, football schedule posters, and magnets at the Gatorade ...

Check out The Gatorland Fan Fest and pick up Saluting Those Who Serve lapel pins, football schedule posters, and magnets at ...

Millions of white T-shirts everywhere just breathed a sigh of relief. It’s an experience almost everyone is familiar with: that moment after you’ve been mindlessly snacking on a bag of Cheetos, when ...

Can you feel the nostalgia brewing? Gatorade and Snapple are bringing back some cherished flavors that might just take you ...

Gatorade is bringing back its iconic glass bottles for the first time in nearly 30 years through a Stranger Things ...

After more than three years, Netflix’s hit series "Stranger Things" has returned for its fifth and final season, releasing in ...

What’s the difference between Lower Sugar and G2? Exactly 25%! The existing G2 line features all the electrolytes of Gatorade’s classic Thirst Quencher line with half the sugar. The new Lower Sugar ...

In this flavor-packed taste test, I sample a lineup of Gatorade favorites without knowing which is which. From bold classics to surprising standouts, every sip brings a new reaction as I try to guess ...

Wet Hydration, one of the fastest-growing brands in functional wellness beverages, today announced the expansion of its breakthrough Protein Water line with two bold new flavors: Pineapple Whip Colada ...

Coca-Cola’s new Cherry Float flavor arrives in February 2026, plus a bold new Mr. Pibb relaunch fans say tastes better than ...