Gatorade's new strategy to promote a "before, during and after" approach to hydration, as previously re-reported, will come to life in a campaign breaking tonight on telecasts of the NBA playoff games ...

Senomyx, Inc., a leading company using proprietary taste science technologies to discover, develop and commercialize novel flavor ingredients for the food, beverage and flavor industries, announced ...

Gatorade is touting G Series Fit with ads and new media buys as part of an effort to move the brand into sports nutrition and innovation. The company developed the campaign for the G Series products, ...

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